Designers
An edit built on craft, heritage, and considered design.
Every brand we stock has been chosen for a reason. These are not impulse picks — they are houses with a point of view, a track record, and a commitment to quality that holds season after season.
Few houses have a visual language as immediately recognisable as Missoni. Founded in Gallarate, Italy by Ottavio and Rosita Missoni, the brand built its reputation on a mastery of knit that no one has since replicated — bold zigzags, kaleidoscopic colour, and an artisanal approach to textile that feels more like wearable painting than conventional fashion. Across seven decades the signature has stayed intact: each collection is an exercise in joyful precision, rooted in craft but entirely contemporary in spirit.
Heritage note — Ottavio Missoni was a former Olympic hurdler. His athlete's precision for movement and structure translated directly into the fluidity and drape that defines every Missoni knit.Joseph began not as a fashion house but as an act of curation — Casablanca-born Joseph Ettedgui selling Kenzo knitwear from the window of his King's Road hair salon, recognising that women wanted something more considered than what the high street offered. From that instinct grew one of London's most influential fashion labels: a brand defined by impeccable tailoring, luxurious fabric, and the kind of refined minimalism that never goes out of style. Today, under creative director Mario Arena, Joseph continues to reaffirm the founding vision — a complete modern wardrobe built on flawless fit and longevity.
Heritage note — Joseph's 1979 Sloane Street flagship was designed by architect Norman Foster. Miuccia Prada later described Joseph's stores as among the most beautiful in the world.Sara Roka occupies a rare space in contemporary womenswear — occasion dressing that manages to feel both elevated and effortless. The Croatian designer brings a European sensibility to each piece: feminine silhouettes, considered print work, and a focus on fabrics that move beautifully. Her collections are built for women who want to dress with intention, not trend — pieces that hold meaning long after the season they were bought in. Sara Roka is among the most sought-after labels we stock for special occasion, and consistently one of our best-sellers.
Design feature — Sara Roka is known for her signature use of stretch cotton-poplin and poly-twill in the same garment, combining structure and fluidity in a single piece.High Everyday Couture — known simply as HIGH — is an Italian brand that takes its name seriously. The label sits in the space between ready-to-wear and couture, producing directional pieces that are unapologetically bold without sacrificing wearability. Rich textures, graphic silhouettes, and a commitment to Italian manufacturing give each collection a weight and presence that fast fashion cannot touch. HIGH is a brand for women who dress on their own terms, and it has cultivated a devoted following among those who value individuality above all else.
Design feature — HIGH produces all its garments in Italy, maintaining a level of construction detail — from lining to finish — more commonly associated with couture than ready-to-wear.By Malene Birger arrived at the precise moment the world was beginning to understand what Scandinavian design really meant — not cold minimalism, but something warmer and more intentional: refined fabrics, feminine detailing, and silhouettes built for a real wardrobe rather than a runway. Founded in Copenhagen in 2003, the house has evolved under successive creative directors while retaining the founding ethos: that luxury should feel effortless, and that a well-made piece should serve a woman across a decade, not a season.
Heritage note — Malene Birger was awarded the Guldknappen — Denmark's most prestigious fashion prize — in 2004, just one year after founding the label.S'MaxMara is the sportswear line of the Max Mara Group — but sportswear in the Italian sense, which means nothing of the gym and everything of understated elegance in motion. Achille Maramotti founded Max Mara in Reggio Emilia in 1951 with a singular ambition: to bring the quality of Parisian haute couture to industrially produced womenswear. S'MaxMara carries that DNA forward in a slightly more relaxed register — beautifully cut separates, fluid fabrication, and the group's unwavering commitment to cloth that ages well.
Heritage note — Maramotti's great-grandmother, Marina Rinaldi, ran a celebrated dressmaking house in the late 19th century. The Max Mara Group named one of its labels in her honour.MaxMara Studio is where the group's tailoring credentials are most clearly on display. Positioned as a bridge between the main Max Mara line and its more casual diffusion labels, Studio offers the same commitment to Italian construction and fabric quality in a slightly more versatile, everyday format. Clean lines, considered proportions, and fabrics sourced from the finest European mills make this the workhorse of a serious wardrobe — the kind of pieces that get worn constantly precisely because they ask nothing of the occasion and deliver everything in return.
Design feature — The Max Mara Group's iconic 101801 coat has remained unchanged in its cut since 1981 — a deliberate statement that when something is designed correctly, it needs no revision.Launched in 1984 as the Max Mara Group's more relaxed proposition, Weekend MaxMara quickly developed its own loyal following — women who wanted the group's quality and Italian sensibility in a slightly softer, more casual form. Where the main line is architecture, Weekend is ease: relaxed fits, lighter fabrics, and a palette that feels natural rather than studied. But the fundamentals are shared — fine cloth, considered construction, and a point of view that elevates the everyday without making it feel overdressed.
Heritage note — The Max Mara Group, still entirely family-owned by the Maramotti family, is the largest clothing company in Italy and operates across more than 105 countries.Majestic Filatures has spent over thirty years perfecting the art of the luxury T-shirt — which sounds modest until you hold one. Designed in Paris and made exclusively in Europe, each piece is constructed from proprietary fabric blends — cotton-cashmere, viscose-elastane, linen-silk — engineered for what the brand calls the "second skin" effect: the sensation that the garment is barely there, yet unmistakably present. This is the French approach to dressing applied to essentials: that a simple piece, made with the right cloth and the right hand, becomes something you reach for every day.
Heritage note — Majestic Filatures was the first brand in the world to offer a T-shirt in a 70% cotton and 30% cashmere blend — a fabric innovation that has since been widely imitated.120% Lino is an Italian brand built entirely around one material — linen — and the conviction that no fabric does more for a woman in warmer months. The name refers to the brand's philosophy: giving 120 per cent to linen, treating it not as a utilitarian cloth but as a luxury one. Each collection explores what linen can do when handled with proper craft — the relaxed drape, the natural texture, the way it softens and improves with wear. The result is a wardrobe of effortless, considered pieces that feel entirely at home in the Australian climate.
Design feature — 120% Lino produces its own proprietary linen blends, including a linen-lycra combination that retains the fabric's natural character while adding softness and ease of movement rarely found in pure linen.CHPTR S brings a precise Scandinavian intelligence to contemporary womenswear — collections built around clean geometry, restrained colour, and the kind of quiet confidence that has come to define the Nordic approach to dressing. Each piece is considered rather than decorative, designed to integrate seamlessly into an existing wardrobe while bringing its own clear point of view. CHPTR S is a brand that rewards the woman who has refined her taste past trend — who knows exactly what she wants and simply wants it made well.
Design feature — CHPTR S builds its collections around what it calls "chapter dressing" — the idea that each season is a continuation of a single, evolving wardrobe rather than a reinvention of it.